How this actually goes
From first hello to long after launch
Every project starts the same warm, simple way, then follows whichever path fits. No mystery, no six-month discovery phase, and nobody disappearing for three weeks in the middle of it.
If your website is the problem
Seven steps, start to finish. Most builds run about a month from sign-on to launch, and then I stay on.
01
Connect
You get in touch and say the messy part out loud. I have heard worse, I promise.
02
Discovery call
We sit down together so I understand your business, your goals, and what winning actually looks like for you.
03
A clear quote
Scoped to exactly what you need and priced before anything starts. No surprise line items later.
04
Sign on
We make it official and I hold your spot on the calendar.
05
Learn and build
A focused first month. I dig into how your business really works, then design and build the site, or rebuild what you already have.
06
Go live
We launch it. I am there for the whole thing, not just the handoff email.
07
Care and updates
Maintenance, updates, security and the tools bolted onto it, handled on a flat monthly fee so nothing quietly breaks.
Management starts from $300 a month. See what each piece costs.
If everything behind the scenes is the problem
Shorter path, because the build never really ends. We set it up, then keep improving it as the team and the tools change.
01
Connect
You tell me where the friction actually is. Usually it is the follow-up, the handoffs, or the record keeping.
02
Discovery call
We map your current workflows together, so I understand your tools, your team, and the bottlenecks nobody wants to name.
03
Build your systems
I set up the CRM, the operations and the automations so the busywork runs itself. Build months are billed hourly while we create and connect everything.
04
Maintain and evolve
You move to a flat monthly retainer. Every tier covers maintenance, a monthly meeting, and improvements as things change.
Build phase is $60 an hour, retainers start at $450 a month. Compare the tiers.
If your marketing is the problem
The add-on lane. It runs alongside a site build or on its own, once there is something worth pointing people at.
01
Connect
I learn about your business, who you are trying to reach, and what you want your marketing to actually do.
02
Discovery call
We look at where your marketing stands today, which channels actually matter for you, and what you want to stop doing yourself.
03
Plan and calendar
I build your annual plan and your first monthly content calendar, so there is a roadmap before anything gets published.
04
Run and refine
Content goes out on a weekly rhythm, we meet monthly to look at what happened, and we adjust the strategy every quarter.
Two tiers, from $650 to $1,400 a month. See what is in each.
If you are the agency
White-label work runs differently. There is no discovery call with your client, because that is your relationship and I stay out of it. We scope once, between you and me, I onboard into your tools and your timeline, and everything ships under your name. After that I am just part of your team.
Sound like a fit?
Book a call and we will work out which path you are on. I am in West Michigan, I work with people in Grand Rapids and along the Lakeshore, and over video with everybody else.