Project
The Derm Institute of West Michigan
A brand guide, a website refresh, social media, and event support for a West Michigan dermatology and skincare practice.
Client
The Derm Institute of West Michigan
Scope
Brand guide, website, social & events
Website
Project Overview
While at Oh Hello Branding Group, I worked with The Derm Institute of West Michigan to build a brand guide around the look and feel their skincare line had already established. The goal was consistency across the whole practice without throwing out the identity they had spent years building.
Once the guide was in place, I refreshed the website and reworked their existing marketing materials to match. I also ran their social media accounts, designing campaigns and graphics that carried the updated look into every post.
Beyond the design and digital work, I supported planning and promotion for several of their fundraising events, and wrote a handful of blog posts highlighting Dr. Kristi Hawley’s skincare expertise.
The result was a brand that finally held together, online and in the room.
Explore More Work
Brand Guide
Website Refresh
Social Media
Events & Content
Branding
The logo and brand guide
The updated logo ties the skincare line back to the practice itself. Clean and clinical enough to belong in a medical office, warm enough that it does not feel cold on a shelf.
The full guide documents the colour palette, the typography, the logo usage rules, and the visual tone, so the team can keep every piece of collateral consistent without guessing.
Click through the pages below to explore the whole thing.
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