Kindred Marketing
Project
Kindred Marketing
The fractional seat I fill for a marketing agency. Account manager one month, social media manager the next, designer or developer when a build needs hands, brand strategist when a client doesn’t know what they’re trying to say yet.
Client
Kindred Marketing
Type
Marketing agency, white-label retainer
Scope
Account management, social, design & brand strategy
Engagement
Ongoing, across a number of their clients
Project Overview
Kindred is a marketing agency, and I’m the person they bring in when a seat needs filling. Some months that means account management, owning client communication and keeping timelines honest so nothing falls through the gap between the agency and the client. Other months it means running social media for a handful of their clients, stepping into a design or development job when a build needs another set of hands, or working on brand strategy when a client doesn’t yet know what they’re trying to say.
That is the whole idea behind the fractional role. A growing agency doesn’t need a full-time account manager, a full-time social manager and a full-time designer all sitting idle between projects. It needs someone who can move between those seats depending on which one is empty this quarter.
Working inside an agency also keeps me current in a way client work alone doesn’t. I see how agencies actually scope, price, staff and deliver, and that context comes back with me to every small business I work with directly.
Account Management
Social Media Management
Design & Development
Brand Strategy
Why It Works
The seat you feel before you can justify filling it
A full-time ops manager, account manager or project manager is a six-figure commitment before payroll taxes and benefits. Most growing agencies feel that gap long before the numbers justify the hire, so the work gets absorbed by whoever has the least full plate that week. Usually the founder.
Five to ten hours a week of someone who already knows the work closes it. No ramp-up, no job posting, no salary you have to grow into.
Got a seat you need filled?
Tell me which part of the work keeps slipping and I’ll tell you honestly whether a few hours a week fixes it.
