Farmwife Financials

Project

Farmwife Financials

Brand identity and a full website build for a West Michigan bookkeeping and financial systems practice, currently finishing up before launch.

Farmwife Financials website shown on a laptop

Client

Farmwife Financials, LLC

Main Contact

Kate Link

Scope

Brand identity & full website build

Status

Coming soon — farmwifefinancials.com

Project Overview

Kate Link of Farmwife Financials helps organizations build strong bookkeeping systems, clean up messy accounting, and plan for what’s next. Practical, no-frills financial support for small businesses going through growth or transition.

This project paired a full brand identity with a new website: a wordmark and colour system built to feel earthy, grounded and calm, and a site structured around how Kate actually works with clients. Services, process, and a clear path to booking a conversation.

The site is in its final stretch before launch. This page gets updated with the live screenshots once it is public.

Brand Identity

Logo Design

Website Design

Website Build

Branding

An earthy, grounded colour system

The Farmwife Financials brand pairs a friendly typewriter wordmark with a warm, muted palette. Practical and calm, the same way Kate approaches the numbers.

Cascades#2D4F4A

Palladian Blue#8DAEAD

Nuance#E8E4DA

Off-White#F4F1EB

Brand Guide

The whole system, page by page

Click through the pages below to explore the full brand guide.

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

Be Happy Flowers

Project

Be Happy Flowers

Brand identity, custom logo, and a fresh website for a backyard-grown wildflower business in Rockford, Michigan.

behappyflowers.com

Be Happy Flowers website homepage

Client

Be Happy Flowers

Location

Rockford, Michigan

Scope

Brand identity, logo, website design & build

Project Overview

Be Happy Flowers is a small, heart-led wildflower business built from a backyard garden in Rockford, Michigan. A friend of mine grows the most wholesome mix of seasonal wildflowers and turns them into gorgeous, joy-filled bouquets for her local community.

For this project I created a new brand identity and custom logo that feel as warm and organic as the flowers themselves, then designed and built a fresh website to showcase her story, seasonal offerings, and ordering details in a simple, welcoming way.

The site focuses on slow, backyard-grown beauty rather than a traditional florist catalog, prioritizing photos of real bouquets, easy ways to get in touch, and clear information about bouquet pickups and local availability.

Together, the new branding and website give Be Happy Flowers a more intentional online presence while still feeling personal, approachable, and true to her backyard-grown roots.

Brand Identity

Logo Design

Website Design

Website Build

Branding

Logo Design

The Be Happy Flowers logo was designed to feel as warm and joyful as a backyard bouquet. Soft, organic, and approachable. It captures the heart of a small, homegrown wildflower business while still feeling polished enough to live on the website, social media, and printed pieces.

The logo pairs friendly typography with a simple floral motif so it is easy to recognize at a glance and flexible enough to work across everything from bouquet tags to digital graphics.

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

Jennifer Ann’s Boutique & Artisan Shop

Project

Jennifer Ann’s Boutique & Artisan Shop

Brand identity, logo, and a website for a charming small-town boutique and artisan shop.

jenniferannsboutique.com

Jennifer Ann's Boutique and Artisan Shop website homepage

Client

Jennifer Ann’s Boutique & Artisan Shop

Main Contact

Jennifer Broton

Scope

Brand identity, logo & website build

Project Overview

Jennifer Ann’s Boutique & Artisan Shop is a charming small-town boutique offering soft, cozy pieces, timeless styles, and one-of-a-kind artisan goods.

This project focused on creating a polished, welcoming web presence that reflects the warmth of the brand while making it easy for visitors to explore the shop and connect with the business.

The goal of the brand and website presentation was to highlight the boutique’s personality, support local makers, and create a visual identity that feels approachable, elevated, and community-centered.

Brand Identity

Logo Design

Website Design

Website Build

Branding

Logo Design

The branding for Jennifer Ann’s Boutique & Artisan Shop was created to capture the shop’s soft, cozy style and its connection to handmade artisan goods. The logo supports that vision with a look that feels feminine, classic, and approachable while giving the business a polished visual identity across print and digital touchpoints.

Part Two

Bringing the online store to life

Phase one got Jennifer Ann’s Boutique & Artisan Shop a brand identity, a logo, and a welcoming website. Phase two is about turning that into a real online store, not just a pretty homepage.

With her in-store inventory now organized in Square and every item assigned a proper SKU and barcode, the pieces are finally in place to bring the online shop fully up to speed: item pages built out, inventory synced between the register and the website, and barcode labels printed and in use so in-store and online stay in sync automatically.

It’s the difference between a boutique with a website and a boutique that can actually sell online without double-entering a single item by hand.

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

Manna Service Company

Project

Manna Service Company

Brand identity, a brand guide, and a first website for a new, locally owned electrical company.

mannaservicecompany.com

Manna Service Company website homepage

Client

Manna Service Company

Main Contact

Mitchell Moore

Industry

Residential & commercial electrical

Project Overview

Manna Service Company started with no website at all, so this one was built from nothing. A brand-new electrical business needs a place people can find it, and a reason to believe it is real.

Manna is locally owned and operated, founded by Mitchell Moore, doing residential and commercial electrical work with an emphasis on honest quotes and picking up the phone. The site needed to sound like that, not like a franchise.

So it introduces the company plainly, lays out the services without jargon, and makes getting in touch the easiest thing on the page. For a new business, that credibility is the whole point of having a site in year one.

Brand Identity

Brand Guide

Website Design

Website Build

Branding

Building a brand around their logo

Mitchell and his wife designed the logo themselves, and it meant something to them. My job was not to replace it, it was to build a real brand around it.

The guide defines how the logo, colours, and type work together so everything they put out looks like it came from the same company. Dependable and approachable, which is what you want from the person rewiring your house.

Click through the pages below to explore the full brand guide.

Just getting started?

Let’s build something that actually represents your business and works as hard as you do.

West Michigan Reproductive Health

Project

West Michigan Reproductive Health

Branding and a resource-hub website for an integrative women’s reproductive health collaborative in West Michigan.

West Michigan Reproductive Health website shown on a laptop, tablet and phone

Client

West Michigan Reproductive Health

Type

Women’s health resource hub

Scope

Branding & website build

Project Overview

West Michigan Reproductive Health is a collaborative built to be a single place people can find integrative care for women’s health. The problem it solves is a real one: the providers exist, but nobody knows where they are.

The site holds a growing database of services and practitioners covering fertility, pregnancy, postpartum, hormonal balance, and menopause. A lot of information, organized so someone in a hard season can actually find what they need without wading through it.

The visual direction had to do two jobs at once: feel calm and welcoming to a person searching at 2am, and feel credible enough that practitioners want their name on it.

Brand Identity

Logo Design

Website Design

Resource Database

Branding

Warm enough to trust, clear enough to use

The logo and the site had to carry a lot of weight without shouting. Soft, but not vague. Clinical enough to be credible, human enough to be comforting.

Together they give the collaborative one identity that works whether someone lands on it from a search result, a provider referral, or a friend sending a link.

Got a lot of information to organize?

Let’s build something that actually represents your business and works as hard as you do.