Project
West Michigan Reproductive Health
Branding and a resource-hub website for an integrative women’s reproductive health collaborative in West Michigan.

Client
West Michigan Reproductive Health
Type
Women’s health resource hub
Scope
Branding & website build
Website
Project Overview
West Michigan Reproductive Health is a collaborative built to be a single place people can find integrative care for women’s health. The problem it solves is a real one: the providers exist, but nobody knows where they are.
The site holds a growing database of services and practitioners covering fertility, pregnancy, postpartum, hormonal balance, and menopause. A lot of information, organized so someone in a hard season can actually find what they need without wading through it.
The visual direction had to do two jobs at once: feel calm and welcoming to a person searching at 2am, and feel credible enough that practitioners want their name on it.
Explore More Work
Brand Identity
Logo Design
Website Design
Resource Database
Branding
Warm enough to trust, clear enough to use
The logo and the site had to carry a lot of weight without shouting. Soft, but not vague. Clinical enough to be credible, human enough to be comforting.
Together they give the collaborative one identity that works whether someone lands on it from a search result, a provider referral, or a friend sending a link.

Got a lot of information to organize?
Let’s build something that actually represents your business and works as hard as you do.