Project

West Michigan Reproductive Health

Branding and a resource-hub website for an integrative women’s reproductive health collaborative in West Michigan.

West Michigan Reproductive Health website shown on a laptop, tablet and phone

Client

West Michigan Reproductive Health

Type

Women’s health resource hub

Scope

Branding & website build

Project Overview

West Michigan Reproductive Health is a collaborative built to be a single place people can find integrative care for women’s health. The problem it solves is a real one: the providers exist, but nobody knows where they are.

The site holds a growing database of services and practitioners covering fertility, pregnancy, postpartum, hormonal balance, and menopause. A lot of information, organized so someone in a hard season can actually find what they need without wading through it.

The visual direction had to do two jobs at once: feel calm and welcoming to a person searching at 2am, and feel credible enough that practitioners want their name on it.

Brand Identity

Logo Design

Website Design

Resource Database

Branding

Warm enough to trust, clear enough to use

The logo and the site had to carry a lot of weight without shouting. Soft, but not vague. Clinical enough to be credible, human enough to be comforting.

Together they give the collaborative one identity that works whether someone lands on it from a search result, a provider referral, or a friend sending a link.

Got a lot of information to organize?

Let’s build something that actually represents your business and works as hard as you do.