Kindred Marketing

Project

Kindred Marketing

The fractional seat I fill for a marketing agency. Account manager one month, social media manager the next, designer or developer when a build needs hands, brand strategist when a client doesn’t know what they’re trying to say yet.

Client

Kindred Marketing

Type

Marketing agency, white-label retainer

Scope

Account management, social, design & brand strategy

Engagement

Ongoing, across a number of their clients

Project Overview

Kindred is a marketing agency, and I’m the person they bring in when a seat needs filling. Some months that means account management, owning client communication and keeping timelines honest so nothing falls through the gap between the agency and the client. Other months it means running social media for a handful of their clients, stepping into a design or development job when a build needs another set of hands, or working on brand strategy when a client doesn’t yet know what they’re trying to say.

That is the whole idea behind the fractional role. A growing agency doesn’t need a full-time account manager, a full-time social manager and a full-time designer all sitting idle between projects. It needs someone who can move between those seats depending on which one is empty this quarter.

Working inside an agency also keeps me current in a way client work alone doesn’t. I see how agencies actually scope, price, staff and deliver, and that context comes back with me to every small business I work with directly.

Account Management

Social Media Management

Design & Development

Brand Strategy

Why It Works

The seat you feel before you can justify filling it

A full-time ops manager, account manager or project manager is a six-figure commitment before payroll taxes and benefits. Most growing agencies feel that gap long before the numbers justify the hire, so the work gets absorbed by whoever has the least full plate that week. Usually the founder.

Five to ten hours a week of someone who already knows the work closes it. No ramp-up, no job posting, no salary you have to grow into.

Got a seat you need filled?

Tell me which part of the work keeps slipping and I’ll tell you honestly whether a few hours a week fixes it.

SkyQuest Outdoor Ministries

Project

SkyQuest Outdoor Ministries

Donation collection automation that gives supporters more flexibility, without pushing SkyQuest into a higher subscription tier.

SkyQuest Outdoor Ministries donation flow shown on a device

Client

SkyQuest Outdoor Ministries

Main Contact

Don Miller

Platform

Shopify

Scope

Donation collection automation

Project Overview

SkyQuest Outdoor Ministries runs their giving through Shopify, which is not built for donations out of the box. The goal was to make giving feel as easy and flexible as checking out anywhere else online, without SkyQuest having to upgrade their plan just to get there.

I set up and configured their donation collection automation, connecting their donation and recurring-giving tools so supporters can choose custom amounts and giving frequencies through a smooth, guided checkout, instead of being boxed into a handful of fixed options.

The result is a lot more flexibility for donors and a lot more customization for SkyQuest, built entirely within the subscription they already had.

Donation Automation

UX Improvements

Shopify Integration

Ongoing Support

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

Made By Hemp

Project

Made By Hemp

Social media, marketing collateral, and brand content for a growing CBD wellness brand.

madebyhemp.com

Made By Hemp website homepage

Client

Made By Hemp

Scope

Social, collateral, brand content & website updates

Project Overview

At Oh Hello Branding Group, I supported Made By Hemp as their wellness brand grew, handling digital marketing and visual content. The work centred on getting the brand to look the same everywhere, and on making the quality of their CBD line come through without leaning on hype.

Day to day that meant social graphics, marketing collateral, and branded content built to feel clean and approachable, plus website updates so the customer experience stayed consistent from a post to a product page.

CBD is a category where trust is the whole game. Every piece was designed to look credible first and clever second.

Social Media

Marketing Collateral

Brand Content

Website Updates

Brand Guide

The look, documented

The brand guide pulled the colour, type, and photo direction into one place so campaigns could move fast without drifting. Click through the pages below to explore it.

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

DK Security

Project

DK Security

Back-end workflow, project coordination, and brand support for one of Michigan’s largest security companies.

dksecurity.com

DK Security website homepage

Client

DK Security

Scope

Workflow, project coordination & brand refresh

Project Overview

While at Oh Hello Branding Group, most of my DK Security work happened behind the scenes: back-end workflow, project coordination, and getting their digital processes into some kind of order. Not the outward-facing marketing, the plumbing underneath it.

I rebuilt how projects got onboarded and tightened the internal handoffs so the marketing team was not rediscovering the same information every time. Less friction day to day, fewer things falling between people, and a more predictable experience from kickoff to delivery.

This is the kind of work nobody photographs, and it is usually the reason everything else runs on time.

Workflow Optimization

Project Coordination

Process Improvement

Brand Refresh

Branding

A brand that matched the operation

DK Security is a large organization, and the brand needed to look like one. The refresh pulled the visual presence into something consistent and current, professional enough to sit in front of enterprise clients without feeling stiff.

Click through the pages below to explore the brand guide.

Is the mess behind the scenes?

Let’s sort out the workflow first, then make it look good.