West Michigan Reproductive Health

Project

West Michigan Reproductive Health

Branding and a resource-hub website for an integrative women’s reproductive health collaborative in West Michigan.

West Michigan Reproductive Health website shown on a laptop, tablet and phone

Client

West Michigan Reproductive Health

Type

Women’s health resource hub

Scope

Branding & website build

Project Overview

West Michigan Reproductive Health is a collaborative built to be a single place people can find integrative care for women’s health. The problem it solves is a real one: the providers exist, but nobody knows where they are.

The site holds a growing database of services and practitioners covering fertility, pregnancy, postpartum, hormonal balance, and menopause. A lot of information, organized so someone in a hard season can actually find what they need without wading through it.

The visual direction had to do two jobs at once: feel calm and welcoming to a person searching at 2am, and feel credible enough that practitioners want their name on it.

Brand Identity

Logo Design

Website Design

Resource Database

Branding

Warm enough to trust, clear enough to use

The logo and the site had to carry a lot of weight without shouting. Soft, but not vague. Clinical enough to be credible, human enough to be comforting.

Together they give the collaborative one identity that works whether someone lands on it from a search result, a provider referral, or a friend sending a link.

Got a lot of information to organize?

Let’s build something that actually represents your business and works as hard as you do.

Mosaic Film Experience at the Whitecaps

Project

Mosaic Film Experience at the Whitecaps

Event photography and video coverage of a student film day at the West Michigan Whitecaps ballpark.

Student film crew with a camera in front of the West Michigan Whitecaps sign
Student reporter conducting an interview on the field
Student reporter interviewing a young Whitecaps fan
Students filming on the field at the Whitecaps ballpark
Mosaic Film Experience crew in the stands at LMCU Ballpark
Student film crew gathered on the field
Student camera operator working inside the ballpark
Students filming young fans at the Whitecaps game
Student operating a camera on a tripod at the ballpark

Mosaic Film Experience student media day at LMCU Ballpark, home of the West Michigan Whitecaps.

Client

The Mosaic Film Experience

Venue

LMCU Ballpark, West Michigan Whitecaps

Scope

Event photography & videography

Project Overview

The Mosaic Film Experience puts cameras in students’ hands and lets them go make something real. For this one, that meant a full media day at LMCU Ballpark: student crews shooting b-roll, running interviews, and covering a Whitecaps game the way a professional crew would.

My job was to document the day. Not the game, the students. The moment someone realizes the camera is actually rolling and they have to ask the question is worth more than any posed group shot.

I shot stills and video throughout, working around their crews rather than through them, and delivered a set the organization could use for recruiting, sponsors, and social.

Event Photography

Videography

On-Site Coverage

Photo Editing

Got an event to document?

Let’s build something that actually represents your business and works as hard as you do.