by Brittany Meyers | Apr 3, 2025
Brand identity, a brand guide, and a first website for a new, locally owned electrical company.
Residential & commercial electrical
Manna Service Company started with no website at all, so this one was built from nothing. A brand-new electrical business needs a place people can find it, and a reason to believe it is real.
Manna is locally owned and operated, founded by Mitchell Moore, doing residential and commercial electrical work with an emphasis on honest quotes and picking up the phone. The site needed to sound like that, not like a franchise.
So it introduces the company plainly, lays out the services without jargon, and makes getting in touch the easiest thing on the page. For a new business, that credibility is the whole point of having a site in year one.
Mitchell and his wife designed the logo themselves, and it meant something to them. My job was not to replace it, it was to build a real brand around it.
The guide defines how the logo, colours, and type work together so everything they put out looks like it came from the same company. Dependable and approachable, which is what you want from the person rewiring your house.
Click through the pages below to explore the full brand guide.
Let’s build something that actually represents your business and works as hard as you do.
by Brittany Meyers | Apr 3, 2025
Branding and a resource-hub website for an integrative women’s reproductive health collaborative in West Michigan.
West Michigan Reproductive Health
Women’s health resource hub
West Michigan Reproductive Health is a collaborative built to be a single place people can find integrative care for women’s health. The problem it solves is a real one: the providers exist, but nobody knows where they are.
The site holds a growing database of services and practitioners covering fertility, pregnancy, postpartum, hormonal balance, and menopause. A lot of information, organized so someone in a hard season can actually find what they need without wading through it.
The visual direction had to do two jobs at once: feel calm and welcoming to a person searching at 2am, and feel credible enough that practitioners want their name on it.
The logo and the site had to carry a lot of weight without shouting. Soft, but not vague. Clinical enough to be credible, human enough to be comforting.
Together they give the collaborative one identity that works whether someone lands on it from a search result, a provider referral, or a friend sending a link.
Let’s build something that actually represents your business and works as hard as you do.
by Brittany Meyers | Apr 3, 2025
Photography and video coverage of the ribbon cutting and opening ceremony for Tanglefoot Park in Spring Lake, Michigan.
Tanglefoot Park opening ceremony, June 2023. Village of Spring Lake.
The Village of Spring Lake
Event photography & videography
Working with the Village of Spring Lake through Chase Loreto Creative, I covered the official opening of Tanglefoot Park in June 2023: photography, video, and the whole ceremony start to finish.
Event work is one shot. The speeches happen once, the ribbon gets cut once, and the light does what it wants. The job is reading the room fast enough to be standing in the right place before the moment happens.
I also shoot around Spring Lake on my own, documenting the people and places that make the town what it is.
Let’s build something that actually represents your business and works as hard as you do.
by Brittany Meyers | Apr 3, 2025
Event photography and video coverage of a student film day at the West Michigan Whitecaps ballpark.
Mosaic Film Experience student media day at LMCU Ballpark, home of the West Michigan Whitecaps.
The Mosaic Film Experience
LMCU Ballpark, West Michigan Whitecaps
Event photography & videography
The Mosaic Film Experience puts cameras in students’ hands and lets them go make something real. For this one, that meant a full media day at LMCU Ballpark: student crews shooting b-roll, running interviews, and covering a Whitecaps game the way a professional crew would.
My job was to document the day. Not the game, the students. The moment someone realizes the camera is actually rolling and they have to ask the question is worth more than any posed group shot.
I shot stills and video throughout, working around their crews rather than through them, and delivered a set the organization could use for recruiting, sponsors, and social.
Let’s build something that actually represents your business and works as hard as you do.
