Jennifer Ann’s Boutique & Artisan Shop

Project

Jennifer Ann’s Boutique & Artisan Shop

Brand identity, logo, and a website for a charming small-town boutique and artisan shop.

jenniferannsboutique.com

Jennifer Ann's Boutique and Artisan Shop website homepage

Client

Jennifer Ann’s Boutique & Artisan Shop

Main Contact

Jennifer Broton

Scope

Brand identity, logo & website build

Project Overview

Jennifer Ann’s Boutique & Artisan Shop is a charming small-town boutique offering soft, cozy pieces, timeless styles, and one-of-a-kind artisan goods.

This project focused on creating a polished, welcoming web presence that reflects the warmth of the brand while making it easy for visitors to explore the shop and connect with the business.

The goal of the brand and website presentation was to highlight the boutique’s personality, support local makers, and create a visual identity that feels approachable, elevated, and community-centered.

Brand Identity

Logo Design

Website Design

Website Build

Branding

Logo Design

The branding for Jennifer Ann’s Boutique & Artisan Shop was created to capture the shop’s soft, cozy style and its connection to handmade artisan goods. The logo supports that vision with a look that feels feminine, classic, and approachable while giving the business a polished visual identity across print and digital touchpoints.

Part Two

Bringing the online store to life

Phase one got Jennifer Ann’s Boutique & Artisan Shop a brand identity, a logo, and a welcoming website. Phase two is about turning that into a real online store, not just a pretty homepage.

With her in-store inventory now organized in Square and every item assigned a proper SKU and barcode, the pieces are finally in place to bring the online shop fully up to speed: item pages built out, inventory synced between the register and the website, and barcode labels printed and in use so in-store and online stay in sync automatically.

It’s the difference between a boutique with a website and a boutique that can actually sell online without double-entering a single item by hand.

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

The Derm Institute of West Michigan

Project

The Derm Institute of West Michigan

A brand guide, a website refresh, social media, and event support for a West Michigan dermatology and skincare practice.

derminstituteofwmi.com

The Derm Institute of West Michigan website homepage

Client

The Derm Institute of West Michigan

Scope

Brand guide, website, social & events

Project Overview

While at Oh Hello Branding Group, I worked with The Derm Institute of West Michigan to build a brand guide around the look and feel their skincare line had already established. The goal was consistency across the whole practice without throwing out the identity they had spent years building.

Once the guide was in place, I refreshed the website and reworked their existing marketing materials to match. I also ran their social media accounts, designing campaigns and graphics that carried the updated look into every post.

Beyond the design and digital work, I supported planning and promotion for several of their fundraising events, and wrote a handful of blog posts highlighting Dr. Kristi Hawley’s skincare expertise.

The result was a brand that finally held together, online and in the room.

Brand Guide

Website Refresh

Social Media

Events & Content

Branding

The logo and brand guide

The updated logo ties the skincare line back to the practice itself. Clean and clinical enough to belong in a medical office, warm enough that it does not feel cold on a shelf.

The full guide documents the colour palette, the typography, the logo usage rules, and the visual tone, so the team can keep every piece of collateral consistent without guessing.

Click through the pages below to explore the whole thing.

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

Made By Hemp

Project

Made By Hemp

Social media, marketing collateral, and brand content for a growing CBD wellness brand.

madebyhemp.com

Made By Hemp website homepage

Client

Made By Hemp

Scope

Social, collateral, brand content & website updates

Project Overview

At Oh Hello Branding Group, I supported Made By Hemp as their wellness brand grew, handling digital marketing and visual content. The work centred on getting the brand to look the same everywhere, and on making the quality of their CBD line come through without leaning on hype.

Day to day that meant social graphics, marketing collateral, and branded content built to feel clean and approachable, plus website updates so the customer experience stayed consistent from a post to a product page.

CBD is a category where trust is the whole game. Every piece was designed to look credible first and clever second.

Social Media

Marketing Collateral

Brand Content

Website Updates

Brand Guide

The look, documented

The brand guide pulled the colour, type, and photo direction into one place so campaigns could move fast without drifting. Click through the pages below to explore it.

Want something like this?

Let’s build something that actually represents your business and works as hard as you do.

DK Security

Project

DK Security

Back-end workflow, project coordination, and brand support for one of Michigan’s largest security companies.

dksecurity.com

DK Security website homepage

Client

DK Security

Scope

Workflow, project coordination & brand refresh

Project Overview

While at Oh Hello Branding Group, most of my DK Security work happened behind the scenes: back-end workflow, project coordination, and getting their digital processes into some kind of order. Not the outward-facing marketing, the plumbing underneath it.

I rebuilt how projects got onboarded and tightened the internal handoffs so the marketing team was not rediscovering the same information every time. Less friction day to day, fewer things falling between people, and a more predictable experience from kickoff to delivery.

This is the kind of work nobody photographs, and it is usually the reason everything else runs on time.

Workflow Optimization

Project Coordination

Process Improvement

Brand Refresh

Branding

A brand that matched the operation

DK Security is a large organization, and the brand needed to look like one. The refresh pulled the visual presence into something consistent and current, professional enough to sit in front of enterprise clients without feeling stiff.

Click through the pages below to explore the brand guide.

Is the mess behind the scenes?

Let’s sort out the workflow first, then make it look good.

Bully’s Masonry

Project

Bully’s Masonry

A website redesign, mobile optimization, and social media for a West Michigan masonry company.

Client

Bully’s Masonry

Main Contact

Seth McCullough

Scope

Website redesign & social media

Social

Project Overview

Bully’s Masonry does beautiful work, and their old website did not say so. It was dated, awkward to navigate, and did not work on a phone, which is where most of their customers were finding them.

The redesign gave them a clean, professional site that actually shows the work: clearer service pages, real project examples, and an obvious way to get in touch. Mobile and performance were fixed as part of the rebuild, not bolted on afterward.

I also ran their social media alongside it, creating graphics and captions built around recent jobs so the local audience kept seeing what they could do.

They walked away with a site they can actually maintain themselves.

Website Redesign

Mobile Optimization

Site Performance

Social Media

The Redesign

Before and after

The old site worked, technically. The layout was disjointed, the structure was hard to read, and there was no mobile build at all. The redesign pulled it into something clean and professional that does the actual job of selling the work.

Drag the slider below to compare the two.

Bully's Masonry website before the redesign
Bully's Masonry website after the redesign
Before
After

Is your site the weak link?

Let’s build something that actually represents your business and works as hard as you do.