The branding for Jennifer Ann’s Boutique & Artisan Shop was created to capture the shop’s soft, cozy style and its connection to handmade artisan goods. The logo supports that vision with a look that feels feminine, classic, and approachable while giving the business a polished visual identity across print and digital touchpoints.

Phase one got Jennifer Ann’s Boutique & Artisan Shop a brand identity, a logo, and a welcoming website. Phase two is about turning that into a real online store, not just a pretty homepage.

With her in-store inventory now organized in Square and every item assigned a proper SKU and barcode, the pieces are finally in place to bring the online shop fully up to speed: item pages built out, inventory synced between the register and the website, and barcode labels printed and in use so in-store and online stay in sync automatically.

It’s the difference between a boutique with a website and a boutique that can actually sell online without double-entering a single item by hand.

Mitchell and his wife designed the logo themselves, and it meant something to them. My job was not to replace it, it was to build a real brand around it.

The guide defines how the logo, colours, and type work together so everything they put out looks like it came from the same company. Dependable and approachable, which is what you want from the person rewiring your house.

Click through the pages below to explore the full brand guide.